What is Marketo Marketing Automation?

Marketo Marketing Automation’s website describes it as: "Marketo Engage has powerful marketing automation software that helps marketers master the art and science of digital marketing to engage customers and prospects."

Evaluating marketo, an adobe company to bring into your company or to sunset it?
View these common comparisons:
Feature data

32

Verified Features
Feature data

16

Verified Features
marketo, an adobe company’s Headquarters
marketo, an adobe company’s Capabilities
Some frequently asked questions about Marketo Marketing Automation
  • Does Marketo Marketing Automation have: MongoDB Hosting? Yes!
    Able to host SQL database on MongoDB
  • Does Marketo Marketing Automation have: Pre-Fill Form Data? Yes!
    Fill database information automatically into a web form when a user clicks through from an email
  • Does Marketo Marketing Automation have: *Data Organization? Nope.
    Categorizing and classifying data in order to make said data useful
Founded

2006

Est. Annual Revenue

$100M-$250M

Employees

1K-5K

LinkedIn

Twitter

Crunchbase

What is Clearfind?

One tool. All the data.

The world's first software evaluation and consolidation engine.

Evaluating Marketo Marketing Automation with Clearfind
A clear and effortless decision framework
1.
Minutes
Share your software goals and we’ll do the heavy lifting analyzing your options.
2.
Minutes
Kickoff your evaluation and quickly cross-reference functionality between tools using our pre-defined features for every product.
3.
Minutes
Clearfind sends easy assessments to measure usage, satisfaction, and criticality.
4.
Instantly
No more failed software projects due to lack of consensus. Capabilities, user feedback, and budget neatly reported in pdf format. Simplify approval using transparent, objective data.


Evaluating Marketo Marketing Automation without Clearfind
1 - 12 months of research and meetings
1.
Many Hours
Comb through full software ecosystem and do many hours of research to understand each potential competitor.
2.
Many Hours
Put all competitors on a spreadsheet, and become an expert in the software category to compare the products.
3.
Many Hours
Add criteria to the spreadsheet through your research of what each product does, based on research.
4.
Many Hours
Score each product against criteria. Add new criteria as you research to score, go back and re-score each other product. Realize some are marketing jargon, remove and re-score products.
5.
Many Hours
Contact internal power users and product owners. Convince them to do a review with you and develop a process.
6.
Many Hours
Take in their criteria of why the teams have one product over the other. Do this for all products in comparison set.
7.
Many Hours
Compare your criteria and scoring to the teams reasoning for needing their software. Go back to the teams with clarifying questions.
8.
Many Hours
Realize some of the features they think are unique to their platform may be accommodated in the other platform.
9.
Many Hours
Demo the other platform to be sure, take screenshots. Reach out to the vendors of the software, have one meeting to tell them your process. Have another meeting to do a demo of the product functionality.
10.
Many Hours
Have a demo with the stakeholders to convince them they would be fine with the other product.
11.
Many Hours
Make the business case to go with the product you think is best. As you bring it around for approvals, add to it, update it.
12.
Many Hours
Transform the business case into a presentation, use this presentation to gather final approvals.

Does something look off? If you work at Marketo Marketing Automation and notice an issue with our data, please contact: vendors@clearfind.com and we'll work together to get it corrected.